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LIFE is a financial instrument of the European Commission for the preservation of the environment, nature protection, mitigation and prevention of climate change.
For more information on LIFE, visit the following websites: http://ec.europa.eu/environment/life/index.htm
The campaign of city posters in Litija, Ljubljana and Kranj presents fishes from the Sava River, especially endangered species. Short slogan Leave some Sava River to me!, chosen according to the principles of communication strategy (short, striking slogans), it gives voice to otherwise silent fishes, personifies them in a unique way and thus addresses a passing observer.
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